PHS CTE Recruitment Video

Honorable Mentioned at Texas Media Awards!
Our programs will engage every student in high-quality, rigorous and relevant educational pathways and programs developed in partnership with business and industry promoting creativity, innovation, leadership, community service and lifelong learning and allowing students to turn their passions into paychecks — their dreams into careers. 
Our mission is to provide industry-linked programs and services that enable all individuals to reach their career goals in order to achieve economic self-sufficiency, compete in the global marketplace and contribute to the nation’s economic prosperity. 

State Goals for Career & Technology Education (CTE): 
Each public school student shall master the basic skills and knowledge necessary for: 
  • Managing the dual roles of family member and wage earner 
  • Gaining entry level employment in a high-skill, high wage job or continuing the student’s education at the post-secondary level. TEA 29.181 
Achieve Texas Initiative 
The Achieve Texas Initiative is designed to help students (and their parents) make wise education choices. It is based on the belief that the curricula of the 21st century should combine rigorous academics with relevant career education. When schools integrate academic and technical education, students can see the “usefulness” of what they are learning. The system also facilitates a seamless transition from secondary to postsecondary opportunities. 

Achieve Texas uses the sixteen federally defined career clusters of the States’ Career Clusters initiative (, as the foundation for restructuring how schools arrange their instructional programs. A career cluster is a grouping of occupations and broad industries based on commonalities. The sixteen career clusters provide an organizing tool for schools, small learning communities, academies, and magnet schools. Programs of Study (POS) have been developed for each of the career clusters. The POS represent a recommended sequence of coursework based on a student’s interest or career goal. 

Ruben Trevino
 CTE Director

200 West Expressway 83
La Joya, TX 78560

Phone: 956.323.2280
Fax: 956.323.2281

Letty Salinas
CTE Secretary
Phone: 956.323.2282

Luz de Leon
CTE Clerk
Phone: 956.323.2283

Aurora Betancourt
CTE Secretary
Phone: 956.323.2281

Vanessa Trevino
CTE Coordinator
Phone: 956.323.2284

Blanca Rodriguez
CTE Coordinator
Phone: 956.323.2285

Norma Quintanilla
CTE Coordinator
Phone: 956.323.2286

Samuel Garza
CTE Coordinator
Phone: 956.323.2290

Pablo Deleon
CTE Strategist
Phone: 956.323.2291

Oscar Garcia
CTE Strategist
Phone: 956.323.2292

Artemio Cantu
CTE Strategist
Phone: 956.323.2293

Veronica Chapa
CTE Counselor
Palmview High School
Phone: 956.519.5779

Rocio Montemayor
CTE Counselor
Juarez Lincoln High School
Phone: 956.519.4150

Mariela Valdez
CTE Counselor
La Joya High School
Phone: 956.580.5100